I′ve been a football fan for years and have always supported one of the wealthier clubs in the league. Despite our significant financial resources, we often struggle to compete with smaller clubs like Brentford FC, who seem to punch above their weight season after season. I′m curious about how Brentford FC has used data analytics to consistently outperform much wealthier teams. Specifically, what strategies and techniques do they employ that give them an edge? Any insights from a sports-analytics perspective would be greatly appreciated.